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Research papers

Life frames®

This paper discusses a new qualitative research approach to win meaningful insights in young consumer markets.The tool Life Frames® is based on the understanding that the consumer's demands are driven by situational needs and wants. It utilises...

Catalogue: ESOMAR Conference On Age 2005
Author: Axel Dammler
Company: iconkids & youth international research GmbH
January 30, 2005
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Citation

Dammler, A. (2005a, January 30). Life frames®. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/life-frames-


Research papers

Media reality of kids

This paper discusses findings of the most extensive research on the media usage of kids aged from 8 to 15 years ever carried out in Germany. To provide as complete a picture as possible, media usage habits were studied in a 1600 case representative...

Catalogue: Seminar 1997: How To Be Number One In The Youth Market
Authors: Brigitte Melzer-Lena, Olaf Hansen, Christoph Blum, Axel Dammler
Company: iconkids & youth international research GmbH
October 22, 1997
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Citation

Melzer-Lena, Hansen, Blum and Dammler (1997a, October 22). Media reality of kids . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/media-reality-of-kids-